Targeting Publishers in App and Web Programmatically
ASTRAD places targeted ads on websites and app publishers via ad exchanges across all ad formats across the globe.
Analytics to Improve Your Ad Campaigns
Ad Space Monetization
- Ad inventory slots that are auctioned off in real-time, optimizing revenue generation
- Smooth communication between publishers and buyers, streamlining the process for increased efficiency and effectiveness; this is done through RTB industry standard protocols automating the whole process
Enhance Safety and Prevent Ad Fraud
- Ads.txt
- App-ads.txt
More Control and Transparency
- Allowlists: If an allowlist is used, then ads will only be shown on publishers in that list.
- Blocklists or denylists: A denylist is used to exclude, so ads will not be shown on publishers in that list.
Collaboration Through Private Marketplaces
- Price
- Flight dates
- Ad format
Ad Space Monetization
Programmatic advertising empowers publishers to auction ad inventory slots in real-time, optimizing revenue generation. ASTRAD, a leading DSP, offers seamless communication between publishers and buyers, streamlining the process for increased efficiency and effectiveness.
Enhance Safety and Prevent Ad Fraud
Publishers have control over ad quality and relevance, protecting brand image and user experience. Ads.txt and app-ads.txt prevent unauthorized ad inventory sales, ensuring legitimacy and safeguarding against ad fraud for both publishers and buyers.
More Control and Transparency
ASTRAD empowers advertisers with publisher-level transparency, allowing them to block unwanted publishers instantly. With millions of websites and apps in the programmatic ecosystem, ASTRAD provides robust tools for advertisers to control and pull ads when needed. Create publisher allowlists and blocklists to ensure ads are shown on preferred publishers and exclude undesirable ones. Take full control of your ad placements with ASTRAD.
Collaboration Through Private Marketplaces
Advertisers can also communicate with publishers directly and agree on private marketplaces or PMPs based on price, flight dates, and ad format. PMPs provide a deeper level of brand safety and additional inventory from publishers versus going via the open market on ad exchanges.
Ready to See Your Digital Ad Results Soar?
Flexible, effective ads are around the corner. Contact us to take the first step.
