Targeting Publishers in App and Web Programmatically

ASTRAD places targeted ads on websites and app publishers via ad exchanges across all ad formats across the globe.

Analytics to Improve Your Ad Campaigns

Ad Space Monetization

ASTRAD, a leading demand-side platform (DSP), offers:

Enhance Safety and Prevent Ad Fraud

Publishers have control over ad quality and relevance, protecting brand image and user experience. Both publishers and buyers can prevent unauthorized ad inventory sales with:

More Control and Transparency

Publisher-level transparency enabled on the ASTRAD platform allows advertisers to block unwanted publishers immediately. You can create 2 different lists to gain more control and transparency.

Collaboration Through Private Marketplaces

PMPs provide a deeper level of brand safety and additional inventory from publishers versus going via the open market on ad exchanges. Advertisers can also communicate with publishers directly and agree on private marketplaces or PMPs based on:

Benefits of Whitelists

Having whitelists or allow lists can help you:

Reduce Costs

No need for expensive security solutions since you know exactly where your ads will be placed.

Improve Efficiency

Save time and resources that would otherwise be spent on identifying and blocking malicious traffic.

Target Ads Better

When combined with audience targeting, contextual whitelists can provide a more targeted and relevant environment for targeted advertising.

The price agreed

Ad format

A section of the app or site

Any targeting requirements

Private Marketplaces

Private Marketplaces or PMPs are an extension of whitelists. PMPs can be pre-built lists on the exchange side or individually negotiated agreements between the advertiser/DSP and publisher.

When buying via a PMP, a deal ID (reference number) is generated to activate activity, and ads will only appear on sites that have been added to the deal.

Auction Packages

Private Market Places

Preferred Deal

Programmatic Quaranteed

Create, Manage, and Adjust Your Offline Conversations – All in One Place

You can use ASTRAD to execute deal IDs across all ad exchanges with this buying model enabled for in-app and websites.

Step 1

Create your deal ID page to manage all your offline conversations in one central place. This helps you easily keep track of all your conversations.

Step 2

Deal IDs are added to lines by referencing the deal name added on the ASTRAD platform, so you can ensure your conversations are tracked correctly.

Step 3

Make changes like adding or removing deal IDs and changing the terms of your conversations, when you want.

About Us

Performance

Awareness

ABM

DSP