Retargeting

Re-engage your target audience, and improve your campaign’s performance.

Reconnect With Users

Send carefully targeted messages to re-engage users who have:

Stopped using your app after 30, 60, 90 (or any different duration) days

Shown interest in your service or product but haven’t yet made the purchase

Did You Know…?

Nearly 70% of people downloading an app either stop using it or uninstall it after 3 months. That’s why app developers need many options for retargeting.

Reach Lapsed Users

Rekindle the interest of previous users to reinstall your app and/or continue engaging with your brand.

Improve Re-attribution Rates

Create any user segments to target users based on the time lapsed or whether they’ve made a purchase.

Acquire New Users

Retarget users who’ve shown an interest in your brand or app but haven’t yet committed to buying – and convert them.

Convert Non-Buyers

Retarget non-buyers with carefully crafted messages tailored to several segments based on:

Time since installation

A special offer

A concern that users have that put them off from buying

This allows your advertising to:

Be more proactive about converting non-buyers into buyers

Recover some of the costs from the initial acquisition

Tap into unexplored opportunity

Create Your Retargeting Campaigns

Here’s how you can get started.

Step 1

Build your plan, including making your customer or user segment files and tailored creatives for each segment.

Step 2

Set up your targeting and different treatment strategies for each segment in the lines.

Further Your Online Reach

Continue building your brand beyond our association websites. Studies show that brand awareness through repeat exposure drives stronger purchasing relationships. Now your business can be omnipresent without doing anything extreme or technical.

How It Works

Here’s how you can use retargeting for your marketing efforts and increase ROI on your company’s marketing campaigns.

Step 1: Book an Ad

You book an ad on our association websites or career centers to reach your target audience.

Step 2: Track Visitors

Visitors to the association websites or career centers accept a cookie that tracks their browsing behavior as they continue surfing the web.

Step 3: Retarget Ads

Your ad follows the site visitors on other sites of interest to them, thanks to the tracking cookie. The ad is displayed to them as they browse the web – even beyond the association websites.

Step 4: Remind & Engage Prospects

The retargeted ad encourages the site visitors to revisit your website, landing page, or other resources linked to the ad. It aims to remind and engage them with your brand or offering.

Step 5: Connect with Potential Customers

By reaching out to these visitors beyond the association websites, you establish a connection with potential customers. Your ad creates opportunities for further engagement and interaction.

Step 6: Convert Potential Customers

When a potential customer who has previously visited the association website surfs the web, they encounter your retargeted ad on other sites. The ad captures their interest and entices them to click on it.

Step 7: Customer Takes Action

By clicking the ad, the potential customer takes your desired action, such as visiting your website, landing page, or completing a specific action (e.g., making a purchase, filling out a form).

About Us

Performance

Awareness

ABM

DSP