Programmatic Video Advertising
Reach a massive worldwide scale of global and local advertising inventory.
Fun Fact: Did You Know?
With digital now the dominant platform for consumers, with people spending on average 4 hours per day on digital devices, video should be an essential part of any channel strategy.
Benefits of Digital Video Advertising
Precise audience targeting using programmatic advertising
100% transparency
Granular level measurement
Websites and in-app
Whitelists, blacklists, and PMPs
Trade via Cost Per Completed Video
Video Ad Formats
Video ad formats could be more cohesive, and there are several video ad formats to choose from, so you will need to align your campaign plan with the ad formats. For example, if you want to run in premium known placements, you must choose video ad formats that can achieve scale on the mobile web.
- In-feed video (typically, in-app)
- Vertical video (typically, in-app)
- Pre-roll / mid-roll (typically mobile web)
- Interstitial landscape (in-app)
- Rewarded video (in-app)
- Rich media video
Brand Safety
Agencies and brands can force brand safety when working with video advertising by using allowlists and blocklists, PMPs, ads.txt, and use third-party tools like MOAT and IAS to detect and exclude non-human traffic.
