Viewability
Grab audience attention, get more audience recall, and level up your campaign performance.
Viewable Vs. Non-Viewable Ads
What’s the difference?
Viewable Ads:
- Are displayed on the user’s screen
- Are visible to the user
- Have the potential to capture your audience’s attention
Non-Viewable Ads
- Are NOT displayed on the user’s scree
- Remain invisible to the user
- Are often located below the fold or hidden by other elements
Viewability: What You Need to Know Ads
Higher viewability leads to:
Better audience attention
More audience ad recall
Greater ad effectiveness
Overall better campaign performance
Know If Your Ad’s Been Seen
Want to know what % of the total media purchased was delivered and could be seen by a human being? That’s viewability.
Measuring Website Viewability
Here’s how to measure viewability on campaigns that run only on websites.
Step 1
You append a tag from your viewability platform to the ad tag for the campaign.
Step 2
The viewability tag will fire the required metrics upon every impression.
Step 3
You see your website’s viewability reports in the platform.
Measuring In-App Viewability
Here’s how to measure viewability in-app.
Step 1
You install a measurement SDK in your app. We recommend Open Measurement SDK (OMSDK).
Step 2
Ad exchanges create PMPs or packages consisting of measurable apps, and this information is shared with advertisers and DSPs.
Step 3
Run a campaign on ASTRAD that measures viewability in-app with specific measurement-enabled PMPs or packages only.
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