Why ASTRAD’s DSP Platform?

Achieve all your marketing goals with an all-in-one DSP solution. Get advanced targeting capabilities, comprehensive analytics, a user-friendly reporting dashboard, and more.

Who We Are

ASTRAD is a global digital advertising software developer founded on 2019 that creates cutting-edge programmatic solutions for all players within the digital advertising ecosystem.

Our Principles and Values

Throughout the development of our solutions, we apply distinctive corporate principles that define our company, align with our standards, and enable us to craft products tailored to your specific needs.

Brand Safety Priority

We prioritize safety and resilience in our solutions by partnering with top-tier traffic safety providers and implementing our in-house safety tools, all in compliance with IAB standards for inventory authorization.

Full Data Transparency

We endorse the worldwide drive for enhanced user privacy. Our programmatic solutions are compliant with GDPR and CCPA regulations, ensuring transparency and no hidden charges or third-party fees.

Innovation lead

Astrad consistently leads in innovation because it's the key to helping our clients thrive by utilizing cutting-edge technologies to grow their businesses.

User Success Approach

We prioritize your needs and service experience above all else. To ensure this, we have an in-house team of professionals dedicated to assisting you, addressing your inquiries, and supporting the growth of your business.

What We Offer

For Direct Advertisers

Transforming programmatic advertising into a highly engaging and precisely targeted omnichannel experience.

For Demand Partners

Enabling advertisers and publishers to leverage an open programmatic marketplace for their advantage.

For Global Brands

Assisting companies in building their advertising platforms with our white-label solutions.

Audience Targeting Capabilities

Take advantage of the wide range of advertising criteria our DSP offers. Here are a few:

Geo-targeting

Allows targeting based on location data, such as country, city, state, or zip code.

Demographic Targeting

This involves targeting based on demographic data such as age (or age group), gender, education, job title, income, and more.

Behavioral Targeting

Enables targeting based on interests and online behavior, including websites, visited product purchases, and usage data.

Contextual Targeting

Places ads relevant to the website or mobile app content, URL, or website category.

Device Targeting

Displays ads on specific devices or operating systems to improve personalization.

Retargeting

A form of behavioral targeting which aims to target users who have previously visited a website and can help run more contextual ads.

Bidding Strategies

The prices of ad impressions are determined by RTB auctions, which is why most DSPs utilize the CPM (cost per mille) model, where advertisers pay for every 1000 impressions. We offer maximum or variable CPM pricing to optimize your campaign budget.

If you’re seeking performance-based metrics, our platform also offers:

CPM, CPC, CPV, CPCV bidding strategies

Cost Per Action optimized strategies

Budgeting Strategies

Get budgeting options such as:

Daily and hourly budget

Pacing strategies

A lifetime budget to ensure that your budget lasts throughout the campaign duration

Advanced Targeting Options

Our platform helps you reach your target audience while ensuring your budget is spent efficiently. Here’s how.

Geotargeting

This feature allows you to run campaigns impacting only in areas of your interest.

Frequency Capping

To avoid ad fatigue, you can set the number of times a user will see that ad during a day or the campaign’s lifetime.

Brand Safety and Viewability

This feature ensures that ads don’t appear on dubious websites; you can either target premium websites or apps or denylist websites and audiences that can be detrimental to the campaign performance.

Access Premium Inventories

ASTRAD connects you with 40+ ad exchanges, SSPs, and networks that enable advertisers to connect with audiences worldwide.

Advanced integrations such as mobile inventory integration further increase the reach.

Campaign Management

Your brand can manage all campaigns and budgets through a single interface. You can maintain a repository of your banners and creatives using the creative management tool.

Real-Time Analytics

Measure the delivery of your campaigns in real time. The data is visually presented on our platform’s dashboard for ease of understanding.

By identifying any outliers or underperforming factors through real-time data, you can promptly take corrective action to improve campaign performance.

About Us

Solutions

DSP

DMP

Targeting

Creatives

Technology