Behavioral Targeting - Definition
Digital advertising is the land of acronyms and technical terms. Our glossary can help you make sense of it all with definitions of the most common terminology.
What is Behavioral Targeting?
Behavioral targeting also called online behavioral targeting (OBA) or interest-based advertising, involves using a consumer’s previous activity to generate attributes. This can include the number of pages visited on a particular topic or interactions with content (including clicks on ads) associated with a specific brand.
