Above The Fold - Definition
Digital advertising is the land of acronyms and technical terms. Our glossary can help you make sense of it all with definitions of the most common terminology.
What is Above The Fold?
An advertisement is considered "above the fold" if it appears within the content view frame and is immediately visible to the consumer without any need for scrolling when the page or app loads. This prime placement ensures that the ad captures the viewer's attention right away, increasing the likelihood of engagement and click-throughs. In digital marketing, positioning ads above the fold is a crucial strategy to maximize visibility and effectiveness, as content above the fold is typically the first thing users see and interact with.
