Arbitrage - Definition
Digital advertising is the land of acronyms and technical terms. Our glossary can help you make sense of it all with definitions of the most common terminology.
What is Arbitrage?
One way to increase profit margins and reduce buyer risks is by paying publishers based on one metric (such as CPM) while selling to buyers based on a different metric (such as CPC). This strategy ensures that buyers only pay for the specific desired results (in this example, clicks).
