Conversion Rate (CR) - Definition

Digital advertising is the land of acronyms and technical terms. Our glossary can help you make sense of it all with definitions of the most common terminology.

What is Conversion Rate (CR)?

The ratio of completed outcomes to clicks refers to the measurement of how often a desired action or result is achieved compared to the number of times a user clicks on a link or call-to-action. Essentially, it helps to assess how effectively those clicks are being converted into meaningful outcomes, such as a sale, form submission, or other specific goals. This metric is crucial for understanding the performance of marketing campaigns and optimizing them for better engagement and results.

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