Cost Per Acquisition (CPA) - Definition
Digital advertising is the land of acronyms and technical terms. Our glossary can help you make sense of it all with definitions of the most common terminology.
What is Cost Per Acquisition (CPA)?
The cost per acquisition (CPA) is the expense a marketer incurs for each desired action a consumer takes, such as making a purchase, filling out a form, or completing a booking. It is computed by dividing the total cost by the total number of conversions.
