Dynamic Creative Optimization+ (DCO+) - Definition

Criteo’s ad technology is designed to intelligently match the ideal creative template and the elements within it, such as text, images, and links, to best suit the viewer in real-time. This optimization is based on various data points about the viewer and their current environment, including geographic location, connection speed, screen size, and even browsing context. By analyzing these factors, the technology can determine the most effective way to present an ad, ensuring it is both visually appealing and relevant to the viewer's current situation. This dynamic capability helps maximize user engagement by delivering ads that are specifically tailored to the user's unique conditions at that moment. This product is offered as an optional add-on to Criteo DSP customers, enhancing the power of their programmatic advertising by leveraging advanced personalization to boost campaign performance and reach.