HTML - Definition
Digital advertising is the land of acronyms and technical terms. Our glossary can help you make sense of it all with definitions of the most common terminology.
What is HTML?
HTML, which stands for HyperText Markup Language, is the standard coding language used to create and render interactive content on the open web. It provides the foundational structure and layout for web pages by using a system of elements and tags to define headings, paragraphs, links, images, and other multimedia content. By organizing content with HTML, developers can ensure that information is displayed correctly across different browsers and devices. Additionally, HTML works in conjunction with other technologies like CSS (Cascading Style Sheets) and JavaScript to enhance the appearance and functionality of websites, enabling the creation of dynamic and engaging user experiences.
More definitions
IDENTITY DATA & RESOLUTION
IDENTITY GRAPH
IMPRESSION (OR DISPLAY)