Impression (or Display) - Definition

An opportunity to serve an advertisement to a consumer on a digital device refers to any instance where a marketer or advertiser can display their promotional content to an individual using devices such as smartphones, tablets, computers, or smart TVs. This opportunity arises whenever the consumer engages with digital platforms, websites, applications, or social media channels, providing the advertiser with a chance to reach their target audience in a timely and relevant manner. By leveraging data and targeting techniques, advertisers can ensure that the ads are personalized and contextually appropriate, enhancing the likelihood of engagement and conversion. These opportunities are integral to digital marketing strategies, allowing businesses to effectively promote their products or services, increase brand awareness, and drive sales by connecting with consumers in the environments where they are most active and receptive.