Key Performance Indicator (KPI) - Definition

The target or result that you want to achieve refers to the specific outcomes or objectives set for a campaign. Essentially, it’s how you measure the success and effectiveness of your marketing efforts. These targets help you understand whether your strategies are working and how to optimize them further. Common Key Performance Indicators (KPIs) include Return on Ad Spend (ROAS), Cost of Sale (COS), Cost Per Lead (CPL), and Cost Per View (CPV). These KPIs allow you to evaluate different aspects of a campaign, from the financial return to the efficiency of acquiring leads or generating views. Tracking these metrics enables businesses to adjust their strategies for better performance and higher returns.