Acquisition - Definition
Digital advertising is the land of acronyms and technical terms. Our glossary can help you make sense of it all with definitions of the most common terminology.
What is Acquisition?
Acquisition advertising is a marketing strategy focused on expanding an organization's customer base, increasing traffic to their website or physical locations, and boosting sales. This type of advertising aims to attract new customers by promoting products, services, or special offers through various channels such as social media, search engines, display ads, and email marketing. The primary goal is to engage potential customers, encourage them to take action, and ultimately convert them into loyal patrons, thereby driving the overall growth and profitability of the business.
