Active Elements - Definition
Digital advertising is the land of acronyms and technical terms. Our glossary can help you make sense of it all with definitions of the most common terminology.
What is Active Elements?
To create personalized native advertisements, design elements such as logos, calls to action, descriptions, and ratings are dynamically integrated with images sourced from a product catalog. This process involves tailoring the ad content to match the look and feel of the surrounding editorial content, making the advertisement appear more natural and less intrusive to the viewer.
