Cost Per View (CPV) - Definition
Digital advertising is the land of acronyms and technical terms. Our glossary can help you make sense of it all with definitions of the most common terminology.
What is Cost Per View (CPV)?
The price a marketer pays each time a video ad is viewed. Usually, a consumer must watch a minimum duration on the video ad for it to count as a completed view. Calculated as total cost divided by total completed views.
