Criteo SSP - Definition
Digital advertising is the land of acronyms and technical terms. Our glossary can help you make sense of it all with definitions of the most common terminology.
What is Criteo SSP?
Criteo’s sell-side platform enables media owners to monetize data and media inventory. Customers can manage their yield and benefit from over a hundred DSPs, including the Criteo DSP. Criteo SSP customers get access to Criteo’s Buyer Index data to further improve their yield optimization.
