Custom Audience - Definition
Digital advertising is the land of acronyms and technical terms. Our glossary can help you make sense of it all with definitions of the most common terminology.
What is Custom Audience?
An audience that is built specifically for a customer or a single use case is often referred to as a custom audience. This type of audience is created based on specific criteria, tailored to meet the unique needs of a particular client or campaign goal. Custom audiences can be defined using data such as user behavior, demographics, past interactions, or other relevant attributes. By focusing on highly specific characteristics, custom audiences allow marketers to deliver more personalized and relevant messaging, ensuring that the content resonates better with the intended recipients. This targeted approach increases the likelihood of engagement and helps achieve campaign objectives more effectively.
