Customer Targeting - Definition
Digital advertising is the land of acronyms and technical terms. Our glossary can help you make sense of it all with definitions of the most common terminology.
What is Customer Targeting?
Also known as a Catalog Feed, this is a structured data file containing an advertiser’s product inventory. Each product entry in the feed typically includes attributes like the product's ID, name, description, category, image URL, and a link to the product's page on the brand’s website. Catalog feeds are used in advertising campaigns to accurately display product information and maintain consistency.
Customer targeting involves reaching specific segments of your customer list to re-engage them and drive sales. By tailoring marketing messages based on customer behaviors and preferences, businesses can boost relevance, improve conversion rates, and build loyalty.
