Digital Shelf - Definition
Digital advertising is the land of acronyms and technical terms. Our glossary can help you make sense of it all with definitions of the most common terminology.
What is Digital Shelf?
The online equivalent of the brick-and-mortar shopping experience, the digital shelf refers to where a brand’s products are displayed across the internet. This includes not only product listings on retailer websites and apps but also search results, product detail pages, and placements on marketplaces like Amazon or Walmart. It represents all the touchpoints where consumers can discover, learn about, and purchase a product through various ecommerce channels. The digital shelf is a key component of an online brand presence, influencing how well products are seen, compared, and ultimately chosen by consumers.
More definitions
DIRECTLY IDENTIFIABLE INFORMATION
DISPLAY ADVERTISING
DYNAMIC ADS