Dynamic Creativ - Definition

Digital advertising is the land of acronyms and technical terms. Our glossary can help you make sense of it all with definitions of the most common terminology.

What is Dynamic Creativ?

A responsive ad type that leverages the product catalog to dynamically optimize the content and messaging is a form of advertising designed to be highly adaptable and personalized. These ads draw from an existing catalog of products or services, automatically selecting and combining elements such as images, text, and pricing based on the user’s preferences and behaviors. The content and messaging are tailored to create a unique experience for each consumer, ensuring that they see the most relevant products or offers. This dynamic optimization helps deliver ads that resonate more personally with users, increasing the likelihood of engagement, clicks, and ultimately, conversions. By providing a personalized experience, these responsive ads enhance customer satisfaction while maximizing the efficiency and effectiveness of marketing campaigns.

More definitions

DYNAMIC CREATIVE OPTIMIZATION+ (DCO+)​​
EFFECTIVE COST PER MILLE (ECPM)
ENRICHED CATALOG