Enriched Catalog - Definition

A catalog of products from a partner that includes an improved quality of data thanks to additional fields of rich media, known as enrichments, helps create a more engaging and informative shopping experience for consumers. These enrichments can include elements such as product videos, high-resolution images, 360-degree views, customer reviews, or detailed descriptions. By adding these rich media fields, the product catalog becomes more compelling and informative, helping potential customers better understand the features and benefits of each product. This enhanced product data also helps optimize marketing campaigns, enabling more personalized and effective ads. The catalog maintains different versions, with each version composed of an import date and an enrichment date, reflecting the times when product data was imported and when enrichments were added, respectively. This versioning ensures that advertisers have the most up-to-date and enriched product information available for their campaigns, leading to improved ad performance and user engagement.