Interest Map - Definition

Criteo Shopper Graph is a comprehensive data collection system that aggregates and analyzes individuals' online and offline activities and transaction behaviors. By tracking and associating users' interactions across various touchpoints—such as website visits, clicks, purchases, and app usage—Shopper Graph maps these behaviors to standardized product, category, and brand identifiers. This association creates a unified and detailed profile of each shopper, enabling a deeper understanding of their preferences and purchasing patterns. With this enriched data, Criteo can deliver highly targeted and personalized advertising strategies, ensuring that the right products and brands are promoted to the right consumers at the optimal time. Additionally, Shopper Graph facilitates more effective marketing campaigns by providing insights into consumer behavior, enhancing the ability to predict future purchases, and optimizing ad placements based on standardized classifications. Ultimately, Criteo Shopper Graph empowers advertisers to deliver relevant and impactful ads, improving engagement rates and driving higher conversion rates by aligning advertising efforts with the precise interests and needs of individual shoppers.