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Geolocation

Deliver tailored messages and offers to specific regions or locations.

Be Locally Relevant to Your Audience

Reach your target audience by:

Country

State

City

Postcode

Geofenced areas

Benefits of Geolocation Targeting

Be sure your ads are only shown to people in the area you want to advertise.

Control costs by not showing ads in regions outside of the campaign targeting.

Advertise Across Platforms

Here’s how you can use desktop and mobile advertising to reach your audience exactly where they are.

Desktop Advertising

Step 1

You append a tag from your viewability platform to the ad tag for the campaign.

Step 2

The viewability tag will fire the required metrics upon every impression.

Step 3

The viewability tag will fire the required metrics upon every impression.

Mobile Advertising

Step 1

You can use IP address mapping as a way of geotargeting for users on mobile websites.

Step 2

You can also use mobile in-app to get a more accurate and precise approach using GPS – identifying user locations within 10 to 100 meters.

Step 3

WiFi can be as accurate as GPS coordinates in buildings and areas with free public WiFi, such as libraries and cafes—the determining factor of just how exactly the size of the WiFi zone is.