Campaign Forecasting & Planning Tool
Media planners can use this powerful tool to plan programmatic campaigns and inventory options.
ASTRAD’s Forecasting Tool: A Standalone Feature
Before committing to a campaign plan, media planners can:
Estimate
Explore
Test reach
Test different campaign scenarios
How Does the Forecasting Tool Work?
It’s based on past samples that generate estimates over periods by various dimensions.
Fast, Easy-to-use, Powerful User Interface
Media planners can:
- Easily slice and dice data and perform detailed analysis using different chart formats and tables.
- Test audience reach via ad exchanges, formats, countries, cities, websites, apps, industry verticals, and other dimensions.
Advertisers can:
- Access the forecasting tool via the main side navigation bar under Forecasting.
