Audience Study
Make the most of your advertising campaigns. Our platform has the features to help you study your audience and make informed campaign decisions.
2 Main Campaign Processes
Pre-Campaign Work:
- Defining the strategy
- Planning
- Execution
- Optimization against campaign KPIs
Post-Campaign Analysis:
- Recap your campaign objectives and strategy
- Evaluate your campaign’s performance
- Assess if the campaign achieved its objectives
Analytics to Improve Your Ad Campaigns
Creative Analysis
Determine how well each option performed and their contribution to the campaign KPIs. This includes:
- Ad format (audio, banner, native, rich media, and video)
- Ad size
- Creative content
Channel Analysis
Evaluate how each channel performed against your campaign’s objectives and the budgets you defined during the planning stage. This includes:
- Audio
- Connected TV
- Desktop
- Mobile
- Tablet
Profile Analysis
Conduct profile analysis by target groups. This includes:
- Showing what performed best
- The weakest audiences
Get the Audience Insights You Need to Grow Your Brand
Here are a few of the questions ASTRAD helps you answer:
Who did my ads reach? Did they reach the right people?
What reach and scale did my ads achieve?
How did my view rates, engagement, and customer funnels look?