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Targeting

Reduce ad spend waste by showing ads to only the most interested audiences, increasing the chances of conversion and maximizing return on investment.

Time of Day and Day of Week Targeting

Show ads at specific times and days when your target audience is most active or receptive.

Geolocation Targeting

Increase local brand awareness and drive more footfall traffic into your physical stores. ASTRAD’s location targeting enables you to target users in the geographic locations that you chose: 

Country

State

City

DMA

Postcode

Multi-Channel Device Targeting

Device targeting enables advertisers to reach audiences across specific platforms on the ASTRAD DSP:

Desktop

Tablet

Mobile

CTV

The device is detected in the bid request sent by the user, and ASTRAD determines the device type. In addition to device type, OS, connection type, speed, and other targeting parameters are also sent in the bid request.

Targeting Publishers

ASTRAD places targeted ads on websites and app publishers via ad exchanges across all ad formats across the globe. So you can:

Reach specific audiences

Deliver highly-targeted and relevant ads

Reach the Right Audience

With ASTRAD, you can analyze your existing customers or split out your products by needs. You can target your audience based on:

Specific demographics

Behaviors

Locations

And more

Programmatic Ads for Account-Based Marketing

Step 1

Know your target companies and the businesses that are a good fit for your products and services.

Step 2

Use ASTRAD to target those specific companies and individuals within those companies with personalized and relevant advertising.

Geolocation Targeting

Increase local brand awareness and drive more footfall traffic into your physical stores.

ASTRAD’s location targeting enables you to target users in the geographic locations that you chose: country, state, city, DMA, postcode, or within a radius of a latitudinal longitudinal coordinate.

Multi-Channel Device Targeting

Device targeting enables advertisers to reach audiences across specific platforms on the ASTRAD DSP: desktop, mobile, and tablet.

The device is detected in the bid request sent by the user, and ASTRAD determines the device type. In addition to device type, OS, connection type, speed, and other targeting parameters are also sent in the bid request.

Targeting Publishers

Reach specific audiences and deliver relevant ads in a highly targeted manner.

ASTRAD places targeted ads on websites and app publishers via ad exchanges across all ad formats across the globe

Reach the Right Audience

Your company has a target audience consisting of specific demographics, behaviors, and locations. To effectively connect with your desired customers, it is crucial to conduct thorough research and analysis.

Programmatic advertising allows you to create tailored ad campaigns that resonate with your audience, leading to better engagement and higher conversion rates.

Programmatic Ads for Account-Based Marketing

Account-Based Marketing targets specific companies and individuals within those companies with personalized and relevant advertising. The prerequisite is to know your target companies and the businesses you have identified as a good fit for products or services. Account-based marketers have a deep understanding and knowledge of their accounts.