Interest Based Audience Targeting
Reach your target audience based on categories and subcategories of their interests.
Target Your Audience Based on Their Interests
Access Extensive Interest Groups
- Sports
- Entertainment
- Travel
- Fashion
Combine Audience Interests
Go Beyond Interests
- First-party data to reach existing customers or website visitors.
- Geo-location targeting to focus on specific regions.
- Past campaign behavior targeting to engage users based on their previous interactions.
Take Your Targeting to a Whole New Level
Step 1
Be specific, and narrow down your focus. This keeps your ads relevant and reaches people who have a genuine interest.
Step 2
Track the delivery of your interest-based campaign in real time.
Step 3
Make informed decisions based on campaign performance. For example, you may decide to open up target more interest categories for a wider reach.
Target Your Audience with Precision and Customization
Gain the ability to target based on interests through integration with leading Data Management Platforms (DMPs) like Adsquare and Nielsen.
Tap into extensive interest groups spanning hundreds of categories and subcategories, ensuring precise targeting that aligns with your campaign objectives.
Here's How You Can Leverage Interest Targeting on ASTRAD:
Extensive Interest Groups
Combined Interest Groups
Enhanced Targeting
To enhance your targeting capabilities, ASTRAD enables you to combine interest targeting with other powerful targeting options. You can leverage first-party data to reach existing customers or website visitors, implement geo-location targeting to focus on specific regions, and incorporate past campaign behavior targeting to engage users based on their previous interactions.
Take Your Targeting to a Whole New Level
To make the most of interest targeting, be specific and narrow down your focus. This ensures that your ads are super relevant and reach people who have a genuine interest.
With ASTRAD, you can track the delivery of your interest-based campaign in real time. If it’s going slow and affecting performance, you can expand your targeting to include related interest categories and reach a larger audience while still staying relevant.
Interest targeting helps you connect with people who are genuinely interested in what you offer, making your ads more effective than ever.
Ready to See Your Digital Ad Results Soar?
Flexible, effective ads are around the corner. Contact us to take the first step.
