Deals and PMPs

Target your audience with private marketplace deals and get a higher ROI.
A deal ID is a unique identifier for an automated buy on one or more apps or sites generated on each ad exchange. The deal ID includes:

The price agreed

Ad format

A section of the app or site

Design Thinking

Any targeting requirements

How Do Publishers Use Deal IDs?

The simple answer? To carve out inventory buckets for advertisers like you.
For example, an auto advertiser may request a deal to reach audiences interested in cars. A deal ID would give the advertiser a look at the auto audience before the inventory hits the Open Marketplace and is available for public demand.

Auction Packages

  • Open price
  • Based on open market

Private Market Places

  • Minimum price
  • Non-guaranteed volumes

Preferred Deal

  • Fixed price
  • One to one deal
  • Non guaranteed volume

Programmatic Quaranteed

  • Fixed price
  • Guaranteed volume
  • One to one dea

How Do Advertisers Use Deal IDs?

Reach higher-quality ad inventory, which may not be available in Open Marketplaces or inventory packages, such as targeting websites with a high viewability score for campaigns with viewability KPIs.
ASTRAD will only execute a bid to buy an available impression if it matches the targeting criteria for a campaign/line.

Create, Manage, and Adjust Your Offline Conversations – All in One Place

You can use ASTRAD to execute deal IDs across all ad exchanges with this buying model enabled for in-app and websites.

Step 1

Create your deal ID page to manage all your offline conversations in one central place. This helps you easily keep track of all your conversations.

Step 2

Deal IDs are added to lines by referencing the deal name added on the ASTRAD platform, so you can ensure your conversations are tracked correctly.

Step 3

Make changes like adding or removing deal IDs and changing the terms of your conversations, when you want.