Adaptive Design - Definition
Digital advertising is the land of acronyms and technical terms. Our glossary can help you make sense of it all with definitions of the most common terminology.
What is Adaptive Design?
Design that adapts digital content to the consumer’s device and browser. Responsive design involves using flexible grids, fluid images, and media queries to adjust the layout and content based on the screen size, resolution, and orientation of the user's device. This means that whether a consumer is viewing the content on a large desktop monitor or a small mobile screen, the design elements such as text, images, and navigation menus will reformat and resize appropriately to maintain usability and aesthetic appeal.
