Customer Acquisition - Definition
Digital advertising is the land of acronyms and technical terms. Our glossary can help you make sense of it all with definitions of the most common terminology.
What is Customer Acquisition?
Customer acquisition is the act of gaining new customers. It includes any method used, both offline and online, to find new customers and encourage them to make a purchase. Common customer acquisition tactics include cold calls and direct mail, and online tactics like email, social media, content marketing, SEO, paid display, and paid search ads.
